Principles of Marketing Resúmenes

A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!

Bij deze de samenvattingen van de vakken voor de examens van het 4e kwartaal. Deze samenvattingen bevatten alle stof die behandelt is tijdens de hoor-, en werkcolleges evenals de stof die behandelt is in de hoofdstukken van de boeken.

COURSE: International Business, year 1, Quarter 1, Marketing & Sales BOOKk: Principles of Marketing (7th European edition) *2898 CONTENT: -Chapter 1 -Chapter 3 -Chapter 7 (p. 194) -Chapter 8 (p. 226-238) -Chapter 10 -Chapter 12 (p. 340-345 p. 351-356) -Chapter 14 (p. 408-412 p. 414-415 p. 422-424) -Chapter 20 (p. 593-594) OMITTED: -Sustainable marketing: the call for more environmental and social responsibility (p. 25) -World population growth (p. 74) -The changing age structure of the w...

A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

Bundel van vakken aan de opleiding International Business op Avans Hogeschool, leerjaar 2 kwartaal 2

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

Containing summaries of 1st year study of IBMS for Marketing. Principles of Marketing Lloyd C. Harris, Nigel Piercy | ISBN: 9781292092898 | Year of Publication: October 2016 Containing summaries of chapters: 1,2,7,8,10,12,14 (Q1) 3,6,18, Porter's Five Forces (Q2) 2,8,9,19 (Q4)

Bij deze een samenvatting voor het vak 'International Marketing & Sales II'. Deze samenvatting bevat alle stof die behandelt is tijdens de hoor-, en werkcolleges evenals de stof die behandelt is in de hoofdstukken van de boeken.

Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class

A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.